The prompts, as the product holds them
The five kinds of questions buyers ask
“What are the best project management tools for small teams?”
Discovery prompts
The first "what are my options?" questions. e.g. "What are the best project management tools for small teams?"
“What are the best alternatives to [competitor]?”
Comparison prompts
Head-to-head on features, price, and alternatives. e.g. "What are the best alternatives to [competitor]?"
“Which CRM is best for a growing agency?”
Commercial prompts
High-intent questions one step from a purchase. e.g. "Which CRM is best for a growing agency?"
Branded prompts
Questions naming you, your product, or your rivals directly.
Reputation prompts
Questions about trust, reviews and "is it safe", often asked late in a purchase.
Everything you can do with prompts
How we prioritize prompts
We rank prompts by relevance, competitive intensity, visibility gaps and whatever demand signals are available, so effort goes to the questions most likely to affect revenue. Where we cannot measure search volume, we leave it blank.