The prompts, as the product holds them
The five kinds of questions buyers ask
“What are the best project management tools for small teams?”
Discovery prompts
The first "what are my options?" questions. e.g. "What are the best project management tools for small teams?"
“What are the best alternatives to [competitor]?”
Comparison prompts
Head-to-head on features, price, and alternatives. e.g. "What are the best alternatives to [competitor]?"
“Which CRM is best for a growing agency?”
Commercial prompts
High-intent questions one step from a purchase. e.g. "Which CRM is best for a growing agency?"
Branded prompts
Questions naming you, your product, or your rivals directly.
Reputation prompts
The trust, reviews, and "is it safe" questions that make or break a deal.
Everything you can do with prompts
How we prioritize prompts
We rank prompts by relevance, competitive intensity, visibility gaps, and available demand signals — so you spend your effort on the questions most likely to move revenue. We never invent search volume we can't measure.