Competitor Intelligence

See which competitors AI recommends, and why

When AI names a competitor instead of you, there is usually a reason you can find. Brand Climb shows the prompts they win, the sources that cite them, and how AI describes them.

The product

The evidence, as the product shows it

Find anything…⌘K Run analysis Export

northstarbikes.comHigh intent All models Lost only Last 30 days

Competitors

Northstar loses 31 high-intent prompts to Trailforge.

Demo Data

Why Trailforge wins

Trailforge is cited by more authoritative comparison pages, covers more of the product category and leaves clearer evidence for an AI system to verify.

Citation gap

17 authoritative sources cite Trailforge but not Northstar.

Content gap

Northstar has no dedicated page for 12 high-intent comparison topics.

Authority gap

Competitors carry 2.4× more relevant third-party mentions.

Entity gap

Engines disagree about Northstar's pricing, warranty and availability.

Prompts you lose

Select one for the answer, the sources and what was missing

Prompt	Status	Winner
	Not mentioned	Trailforge
	Mentioned	Trailforge
	Mentioned	Trailforge
	Not mentioned	Summit Cycles
	Not mentioned	Trailforge
	Mentioned	VeloPeak

What explains a lost answer

Citation gap

Content gap

Authority gap

Entity gap

Sample data — Northstar Bikes is a fictional brand

Sample data. Each row opens the answer an engine gave and the evidence behind it.

Every reason a competitor gets picked first

AI Share of Voice

The slice of the conversation each brand owns, yours included.

Prompt-Level Comparison

Every tracked question, and the ones where you are missing.

Citation Gap Analysis

Sources that recommend competitors and never mention you.

Narrative Comparison

The strengths and knocks AI attaches to each brand, in its words.

Platform Differences

The engines where a rival does better than you.

Emerging Competitors

Brands that start appearing in answers before you would notice them in search or sales.

Where to go next

Run a free audit

Ten real buying questions, put to three engines against your domain. No account, no card.

Worked examples

How a team moves from a missing mention to published evidence, step by step.

How we compare

Where Brand Climb sits against Profound, Peec, Scrunch, Semrush and Ahrefs.

Competitor visibility