Blog

Insights from the changing edge of AI search.

Practical research on how generated answers describe brands, which sources shape them, and how marketers can earn accurate visibility.

What is Answer Engine Optimization (AEO)?

SEO got you ranked. AEO gets you named in the answer. Here's what changes when the search result becomes a sentence.

Jul 28, 2026 3 min readRead the article

Latest

Two acronyms for the same shift, with a useful distinction underneath. Here's how they fit together.

AI answers aren't magic and they aren't random. They're assembled from sources — and that's exactly where you can intervene.

Compare the ideas with your market

Run the prompts your buyers ask and inspect the exact responses, competitors, and sources behind your current visibility.

Action on AI search

Your free report includes the real AI answers and the first gaps worth closing.