The product
The sources, as the product buckets them
Understand what AI trusts
Citation Visibility
Which engines cite your site, and for which questions.
Domain-Level Analysis
The publishers, communities, and directories steering your category.
Page-Level Analysis
The URLs AI quotes most often.
Competitor Citation Gaps
The sources backing rivals but not you.
Owned vs. Earned
How much visibility comes from your pages versus everyone else's.
Outreach Opportunities
The gaps as a ranked list of sources to pitch.