Logo
Use the approved mark with room to breathe.
The mark is black. Invert it to white on a dark ground — there is no third colour — keep clear space around it, and never place it on a background it cannot hold contrast against.
Brand Climb
Brand Climb
Logo misuse
Keep recognition intact.
Do not stretch, compress, crop, or rotate the mark.
Do not recolor it outside the approved palette.
Do not add shadows, gradients, outlines, or textures to the mark.
Do not place it on low-contrast or visually busy backgrounds.
Do not redraw the mountain path or recreate the wordmark in another face.
Do not imply a partnership, endorsement, or certification without written approval.
Brand system
Typography and color.
The product and the marketing site run on one set of tokens. Every colour below is that token’s live value, not a copy of it.
Primary typeface
Urbanist
Headlines, body copy, product UI, and numbers. Use clear hierarchy and sentence case.
Aa Bb Cc Dd 0123
Climb Blue#8BC5FFFills, buttons and charts. The brand colour.
Climb Ink#0F6ECFThe same blue as text or a link on white, where the light tone would fail contrast.
Accent Soft#EDF5FFQuiet backgrounds behind accent text — badges, selected rows.
Summit Ink#14161DBody and headline text on light surfaces.
Open Canvas#F7F8FAThe page behind every card.
Mark Black#000000The logo, and only the logo. It inverts to white on a dark ground.
Naming and usage
Say the name in full.
Correct
- Brand Climb
- Brand Climb platform
- Brand Climb brand assets
- Brand Climb product visuals
Avoid
- BrandClimb or BC as the company name
- Modified or shortened names
- Unapproved co-branding
- Product screens containing fake or customer-identifiable data