Brand Climb
NewState of AI Search report

AI visibility monitoring

Find out why AI recommends your competitors.

See where ChatGPT, Gemini, Claude and Perplexity leave your brand out, and get a ranked list of changes to get you into the answer.

Enter one URL and see first results in minutes. No credit card.

Engines we monitor
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • Google AI
Find anything…⌘K Export
1 / 4
northstarbikes.comUnbranded All models All topics United States Desktop Last 30 days

AI Visibility

How often the brand appears when a buyer asks an engine for a recommendation.

Demo Data

By AI platform

Four engines on every plan. Pro reads a fifth.

ChatGPT
38.2
Gemini
33.6
Claude
41
Perplexity
29.4
DeepSeekbeyond this plan’s engine cap
0
Grokbeyond this plan’s engine cap
0
Google AI Overviewsbeyond this plan’s engine cap
0
Google AI Modebeyond this plan’s engine cap
0

Sentiment

Tone of the answers that name you

61%Positive

Who the engines recommend

Share of tracked answers, this period

BrandVisibilityShare of voiceSentimentAvg. positionChange
1Trailforge42.4%34.1%Positive#1.9+2.1
2Northstar BikesYou35.1%28.5%Positive#2.8+11.9
3VeloPeak27.8%21%Neutral#3.4-1.3
4Summit Cycles19.6%11.2%Neutral#4.1+0.4
5RideCore14.2%5.2%Mixed#5.0-2.6

Sample data — Northstar Bikes is a fictional brand

Find out where AI sends your customers instead.

Run a free diagnostic and see which competitors the engines recommend, why they win, and what you can change.

No credit card · Four engines on every plan, five on Pro

What Brand Climb does

  • AI visibility tracking
  • Citation intelligence
  • Competitive share of voice
  • Prompt monitoring
  • Technical AEO audits
  • Narrative monitoring
  • Opportunity scoring
  • Action plans with evidence

What changed

AI writes the shortlist before your buyer looks.

Search gave buyers ten links to compare. An assistant gives them one answer with three names in it.

Then

Ten links. The buyer decides.

…and five more results below the fold.

Now

One answer. It already decided.

Asked: “What are the best performance bikes under $3,000?”

For performance under $3,000 most riders shortlist the Trailforge Apex and the VeloPeak R2. Both publish full geometry tables and independent weight tests, which makes them easy to compare directly.

  • Trailforge Apex
  • VeloPeak R2
  • Summit Cycles Ridge

Northstar Bikes: not present in the answer

Demo Data

If you are missing from the answer, the buyer never considers you, and no analytics reports the loss, because there was never a click to count.

The loop

Detect, diagnose, act, measure, and repeat.

A monitoring tool stops at the score. Brand Climb also explains it, plans the work, and re-measures afterwards.

01 · Detect

AI Visibility

Ask your buyers' questions on every engine you pay for.

A list of the prompts you are missing from

02 · Diagnose

Why you're losing

Read the winning answers and work out what earned them.

The reason behind each lost prompt

03 · Act

Approved actions

Turn each cause into a ranked task with an owner.

A plan someone can start today

04 · Measure

Measure the impact

Re-ask the same prompts and compare the answers.

Before and after, on the same prompts

Each measurement starts the next round of detection.

How AI picks

Engines build answers from sources they can find, and the fix works on those sources.

These are the inputs to an answer that we can observe from outside the engine.

  • Who cites whomSources an engine trusts, and which brand they name.38%
  • What your own pages answerComparison, pricing and specification content on your domain.27%
  • Third-party mentionsIndependent reviews and coverage that back the claim up.21%
  • Whether your facts agreePrice, warranty and availability, stated the same everywhere.14%
  • What people say in publicReddit, forums and reviews, read through the sources above.reaches the answer indirectly

The answer your buyer reads

ChatGPTGeminiClaudePerplexity

“Trailforge Apex and VeloPeak R2 — both publish full comparison data.”

Northstar Bikes not namedDemo Data

This is one diagnosis on one brand. Your brand's weights will differ, which is why we measure them.

Use cases

Six ways teams use it.

Every team works from the same evidence, applied to the decision in front of them.

Which answers include you

See which AI answers name your brand and which leave it out.

We ask your buyers' questions on every engine, again and again, and show which answers name you, which name a rival, and which name nobody.

  • Prompt-level visibility across leading engines
  • Citation and source gaps
  • Competitor wins with evidence
  • Priorities ranked by business impact
Dailythe schedule we recommend for every tracked prompt
Explore this workflow
Find anything…⌘K Export
northstarbikes.comUnbranded All models All topics United States Last 30 days

AI Visibility

How often the brand appears when a buyer asks an engine for a recommendation.

Demo Data

By AI platform

Four engines on every plan. Pro reads a fifth.

ChatGPT
38.2
Gemini
33.6
Claude
41
Perplexity
29.4
DeepSeekbeyond this plan’s engine cap
0
Grokbeyond this plan’s engine cap
0
Google AI Overviewsbeyond this plan’s engine cap
0
Google AI Modebeyond this plan’s engine cap
0

Sentiment

Tone of the answers that name you

61%Positive

Who the engines recommend

Share of tracked answers, this period

BrandVisibilityShare of voiceSentimentAvg. positionChange
1Trailforge42.4%34.1%Positive#1.9+2.1
2Northstar BikesYou35.1%28.5%Positive#2.8+11.9
3VeloPeak27.8%21%Neutral#3.4-1.3
4Summit Cycles19.6%11.2%Neutral#4.1+0.4
5RideCore14.2%5.2%Mixed#5.0-2.6

Sample data — Northstar Bikes is a fictional brand

AI search intelligence

Check how AI search describes your brand.

Four engines run on every plan and Pro reads a fifth. The others are built but not on a plan yet, apart from Copilot, which has no interface we can query reliably.

  • ChatGPTon every plan
  • Claudeon every plan
  • Geminion every plan
  • Perplexityon every plan
  • DeepSeekon Pro
  • Grokbuilt, not yet on a plan
  • Google AIbuilt, not yet on a plan
  • AI Modebuilt, not yet on a plan
  • Copilotno API returns its answers
8 answer engines / one source of truth

Brand Climb

84AI visibility score

Where buyers now compare

AI is already deciding who makes the shortlist.

Brand Climb shows the buying questions where you are missing, the competitors named instead, and the evidence behind each recommendation.

Visibility signalNorthstar Bikes / Weekly scan
Demo Data
AI visibility
35/100
35
Highest-impact gap38% of losses

“What are the best performance bikes under $3,000?”

17 authoritative sources cite Trailforge but not Northstar.
Recommended next movePublish “Northstar vs Trailforge: performance, price and warranty”

A clear view of movement

Demo data. These are not customer results.

45 → 72AI visibility scoreIllustrative sample improvement
+18 ptsShare of voiceIllustrative sample change
31%Citation rateIllustrative sample value

Citation intelligence

Find the sources AI cites.

See which domains shape the answer, where competitors earn authority, and which citation gaps are worth closing first.

Explore citation intelligence
Citation source map
Content accuracy review

Content and accuracy

Find the missing proof. Fix the wrong story.

Find unsupported claims, content gaps and hallucinations before buyers start to believe them, and turn each finding into a ranked task.

See the action plan

The operating system

From market signal to measurable action.

Demo Data

Five features in one cycle: observe the answer, diagnose the gap, act, and measure the result.

01 / Monitor

See every answer that shapes the shortlist.

Track mentions, recommendation position, citations, and sentiment across the AI engines your buyers use.

ChatGPT
38.2
Gemini
33.6
Claude
41
Perplexity
29.4
02 / Diagnose

Know why another brand appears first.

Trace each visibility gap to the prompts, sources, pages, and technical signals behind it.

Citation gapHigh
Content gapMedium
Authority gapMedium
03 / Plan

Turn the gap into a ranked move.

Rank the work by estimated impact, strength of evidence and effort.

Priority queueA01

Publish “Northstar vs Trailforge: performance, price and warranty”

High impact2 hours
04 / Execute

Move from finding to shipped work.

Content, SEO and PR share one view of what to create, fix and earn next.

Content agent Schema agent Metadata agent
05 / Measure

See what changed the answer.

Connect completed work to movement in visibility, citations, share of voice, and narrative accuracy.

Visibility+11.9 pts

Re-measured

The same question, asked again after the work.

One prompt, the cause we found, the action taken, and the answer when we asked again.

Before Not named

“What are the best performance bikes under $3,000?”

For performance under $3,000 most riders shortlist the Trailforge Apex and the VeloPeak R2. Both publish full geometry tables and independent weight tests, which makes them easy to compare directly.

The intervention

Cause found

Northstar has no page that states price, weight and warranty together.

Action taken

Northstar vs Trailforge comparison page

Re-measured on 9 prompts across ChatGPT, Gemini, Claude and Perplexity.

After Recommended

the same prompt, re-asked

Riders comparing performance bikes under $3,000 usually shortlist the Trailforge Apex and Northstar Bikes, which publishes geometry, weight and warranty in one table.

  • AI Visibility35.1%+11.9 pts
  • Share of Voice28.5%+8.7 pts
  • Average AI Position#2.81.8 better
  • High-intent prompts won29+17
Demo Data

This example uses our demo brand. We have no customer results to publish yet. The method is the one we use for customers: the same prompts, asked again on the same engines. How the measurement works.

From finding to action

Every finding comes with a next step.

Brand Climb keeps the diagnosis, priorities, work and measurement in one place, so each recommendation has its context and each finished task gets checked.

See the action plan
Growth operating cycle
  1. 01
    Signal

    What AI says today

  2. 02
    Decision

    What deserves action next

  3. 03
    Work

    What the team ships

  4. 04
    Evidence

    What changed the answer

Where the logo wall usually goes

We are new, so check us yourself.

Brand Climb is early. We have no customer logos to show you. Here is what you can check yourself before you pay anything.

  • Run it on your own domain, free.Ten real questions put to ChatGPT, Gemini and Claude. You see the answers they actually gave.
  • Every demo number is labelled Demo.No figure on this site is a customer result presented as a benchmark. Illustrative figures are labelled on the figure.
  • Fourteen days to change your mind.Cancel through your Lemon Squeezy account, linked from the billing page, and ask for a full refund within two weeks without giving a reason.
  • We set the first month up with you.We are small, so the people who build the product do the onboarding. If you write to us, we answer.

Plans

Start small and upgrade when it pays off.

Prices are public on every plan. Choose the number of prompts and competitors your team needs.

Solo

For founders and solo marketers taking AI visibility seriously for the first time.

$33/mo

$399.99 billed yearly — saves $80

Start with Solo
  • 25 tracked prompts
  • ChatGPT, Gemini & Claude
  • Perplexity for verified sources
  • 3 competitors
  • Prioritized action plan
  • FactCheck, AI Strategist and exports
  • Team access and shareable report links

Pro

For teams running AEO, content, PR, and competitive programs at once.

$167/mo

$1999.99 billed yearly — saves $388

Start with Pro
  • Everything in Growth, plus:
  • 200 tracked prompts
  • 25 competitors
  • A fourth metrics engine

Cancel any time through Manage subscription on the billing page. Ask for a full refund within 14 days and you do not have to explain why. How refunds work.

Side by side

What each Brand Climb plan includes
IncludedSoloGrowthPro
Tracked prompts25100200
Competitors compared31025
AI engines answeredPro adds a fourth metrics engine. Perplexity is read for verified sources on all three.ChatGPT, Gemini, ClaudeChatGPT, Gemini, ClaudeChatGPT, Gemini, Claude, DeepSeek
Prioritized action planIncludedIncludedIncluded

Questions, answered

What teams ask before they measure AI visibility.

Still evaluating fit? Talk through your use case.

Brand Climb currently monitors ChatGPT, Gemini, Claude, and Perplexity. Each result is stored with its engine and collection time so the team can compare like with like.

One URL. A real answer.

See where AI recommends competitors instead of you.

Ten questions from your own site, put to ChatGPT, Gemini and Claude while you watch.

You don't need a card or a sales call. Or see how the measurement works first.